Detailed analysis of Incogni pricing plans for 2026. Compare monthly vs annual costs, discover what's included, and find better-value alternatives that offer more coverage for less money.
If you're researching Incogni's pricing, you're probably trying to understand whether it's worth the cost to remove your personal data from data broker sites. In this comprehensive guide, we'll break down Incogni's pricing structure, what you actually get for your money, and whether there are better alternatives available in 2026.
Incogni offers two main pricing tiers, both designed for individual users. Unlike some competitors, Incogni doesn't offer family protection plans, which can be a significant limitation if you want to protect multiple family members.
The monthly subscription costs:
• $29.99/month (USD)
• €25.99/month (EUR)
This plan gives you month-to-month flexibility with no long-term commitment. However, at nearly $360 per year, it's one of the more expensive month-to-month options in the data removal industry.
The annual subscription offers better value:
• $179/year (USD) = $14.92/month
• €159/year (EUR) = €13.25/month
This represents a 50% savings compared to the monthly plan, making it Incogni's recommended option. However, as we'll see later, there are alternatives that offer even better value with superior coverage.
For your subscription fee, Incogni provides:
• ~420 data brokers covered: Incogni targets approximately 420 data broker sites across 25 countries
• Automated removal requests: The service automatically sends opt-out requests on your behalf
• Quarterly monitoring: Incogni rescans and resubmits removal requests every 3 months
• Unlimited custom removals: You can request removals from brokers not in their standard database
• Progress dashboard: Track removal status for each data broker
• Removal proof: Documentation showing completed removal requests
• Email notifications: Updates on removal progress and when your data reappears
• Email support: Customer support via email (no live chat or phone support)
• 30-day money-back guarantee: Full refund if you're not satisfied within the first month
It's equally important to understand what you won't get with Incogni:
• No family protection: Each family member requires a separate subscription at full price
• US data storage: Your personal information is processed and stored on US servers, not in the EU
• Quarterly scanning only: Your data could reappear on broker sites for up to 3 months before being detected
• Limited broker coverage: 420 brokers is decent, but there are over 1,500+ data brokers worldwide
When evaluating Incogni's pricing, it's important to compare it with alternatives that may offer better value. Here's how Incogni stacks up against CrabClear:
• Incogni: $29.99/month for 420 brokers
• CrabClear: $21.99/month for 1,500+ brokers
• Savings: $8/month ($96/year) with CrabClear
• Incogni: $179/year ($14.92/month) for 420 brokers
• CrabClear: $89/year ($7.42/month) for 1,500+ brokers
• Savings: $90/year (50% less) with CrabClear
Looking at cost efficiency:
• Incogni: $0.43 per broker per year (420 brokers ÷ $179)
• CrabClear: $0.06 per broker per year (1,500 brokers ÷ $89)
CrabClear offers 7x better value per broker covered, with over 3.5x more brokers at half the annual cost.
Beyond just pricing, here's what each service offers:
• Broker Coverage: Incogni covers 420 brokers | CrabClear covers 1,500+ brokers (3.5x more)
• Scan Frequency: Incogni rescans quarterly | CrabClear rescans monthly (3x faster)
• Countries: Incogni covers 25 countries | CrabClear covers 40+ countries
• Data Location: Incogni stores data in the US | CrabClear is EU-based with GDPR compliance
• Privacy Standards: Incogni follows US privacy laws | CrabClear adheres to stricter EU data protection regulations
• Incogni: No family plans (each person pays full price)
• CrabClear: Family plans covering up to 5 people (massive savings for families)
For a family of 4, Incogni would cost $716/year (4 × $179), while CrabClear's family plan costs just $89/year - saving $627 annually.
• Incogni: Unlimited custom removal requests
• CrabClear: Unlimited custom removal requests
Both services tie on this feature.
• Incogni: Email support only
• CrabClear: Email + Live Chat support
Data removal is a long-term commitment. Here's what you'll pay over 3 years:
• Incogni: $537 (3 × $179/year) for 420 brokers
• CrabClear: $267 (3 × $89/year) for 1,500+ brokers
• Total Savings: $270 over 3 years with CrabClear (50% less)
• Incogni: $2,148 (4 people × $179/year × 3 years) - No family discounts available
• CrabClear: $267 (covers up to 5 people × 3 years)
• Total Savings: $1,881 over 3 years with CrabClear (87% less!)
When evaluating Incogni's pricing, consider these hidden factors:
With only 420 brokers covered, Incogni leaves over 1,000 data brokers untouched. Your personal information remains exposed on these sites, which means:
• You're paying for partial protection
• Identity theft risk remains high
• Scammers can still access your data from uncovered brokers
Incogni's quarterly scanning means your data could reappear on broker sites and remain visible for up to 3 months before being detected and removed again. During this gap:
• Your information is publicly accessible
• Scammers can harvest your data
• Your privacy is compromised
Monthly scanning (like CrabClear offers) reduces this exposure window by 67%.
If you want to protect your family members with Incogni, you'll need to purchase separate subscriptions for each person:
• 2 people: $358/year
• 3 people: $537/year
• 4 people: $716/year
• 5 people: $895/year
For families, the costs multiply quickly, making Incogni prohibitively expensive.
Incogni processes and stores your personal information on US servers. For privacy-conscious users, this means:
• Your data is subject to US surveillance laws
• Less stringent data protection than EU-based services
• Potential for government data requests without notification
Incogni is a legitimate data removal service with automated technology and a reasonable track record. However, when you analyze the value proposition, several issues emerge:
✓ You're a single user with no family to protect
✓ You're only concerned about the 420 brokers they cover
✓ You're comfortable with quarterly (vs monthly) monitoring
✓ You don't mind US-based data processing
✓ You're willing to pay premium pricing
✗ You want maximum broker coverage (1,500+ vs 420)
✗ You need to protect family members
✗ You prefer monthly (vs quarterly) scanning
✗ You value EU-based privacy standards
✗ You want better value for your money
If you're looking for better value, more comprehensive coverage, and family protection, CrabClear offers a superior solution at half the cost:
1. 3.5x More Coverage: 1,500+ data brokers vs Incogni's 420
2. 50% Lower Cost: $89/year vs Incogni's $179/year
3. Monthly Scanning: 3x faster detection and removal vs Incogni's quarterly scans
4. Family Protection: Cover up to 5 family members at no extra cost (saves $806/year for family of 4)
5. EU-Based Privacy: GDPR-compliant with stricter data protection standards
6. Better Support: Email + Live Chat vs Incogni's email-only support
7. Same Guarantee: 30-day money-back guarantee, just like Incogni
• Monthly: $21.99/month ($8 less than Incogni)
• Annual: $89/year = $7.42/month (50% less than Incogni)
• Family Plan: Same price, covers up to 5 people
Incogni occasionally offers promotional discounts (up to 50% off), but they don't have permanent student, military, or senior citizen discount programs. Your best bet for savings is to opt for the annual plan, which already includes a 50% discount compared to monthly billing.
Yes, you can cancel your Incogni subscription at any time. If you cancel within the first 30 days, you're eligible for a full refund under their money-back guarantee. After 30 days, you can still cancel, but you won't receive a prorated refund for the unused portion of your subscription.
Incogni offers pricing in both USD and EUR, but the relative cost is roughly equivalent when adjusted for exchange rates. European users pay €25.99/month or €159/year, while US users pay $29.99/month or $179/year. The coverage may vary slightly by region, with stronger coverage in the US and EU markets.
Incogni doesn't offer a traditional free trial. However, their 30-day money-back guarantee essentially functions as a trial period. You can sign up, use the service for up to 30 days, and if you're not satisfied, request a full refund.
DIY data removal is technically free, but it requires enormous time investment. To manually remove your data from 420 data brokers (Incogni's coverage), you'd need to:
• Find each broker's opt-out page (1-5 minutes per broker)
• Complete opt-out forms (5-15 minutes per broker)
• Verify removals (3-5 minutes per broker)
• Repeat quarterly when data reappears
This adds up to 60-120 hours initially, plus 15-30 hours quarterly for maintenance. At $50/hour (conservative valuation of your time), DIY removal costs $3,000-6,000 in time value initially, plus $750-1,500 quarterly. Incogni's $179/year is a bargain in comparison.
When you cancel Incogni, they stop submitting new removal requests and monitoring data broker sites for your information. However, any removals already completed will remain in effect until data brokers re-add your information (which typically happens within 3-6 months). Your personal data stored with Incogni is deleted according to their privacy policy, usually within 30-90 days of cancellation.
Incogni is primarily designed for individual consumers and doesn't advertise business or enterprise plans on their website. If you need data removal for multiple executives or employees, you would need to purchase individual subscriptions for each person. For business needs, services like CrabClear may offer more suitable enterprise options.
Incogni's pricing is relatively high for what you get. At $179/year for 420 broker coverage, quarterly scanning, and no family protection, it's positioned as a premium service without delivering premium value.
For individual users willing to pay premium prices and satisfied with limited coverage, Incogni is a legitimate option. However, for most users—especially families—there are better alternatives that offer:
• More comprehensive broker coverage (3.5x more brokers)
• Faster monitoring (monthly vs quarterly)
• Better privacy standards (EU-based vs US-based)
• Family protection included
• 50% lower annual cost
If you're budget-conscious, have a family to protect, or want maximum broker coverage, CrabClear offers superior value at $89/year with 1,500+ brokers, monthly scanning, EU-based privacy, and family protection for up to 5 people—all for half the cost of Incogni.
The choice is clear: save $90/year (or $806/year for families) and get 3.5x more coverage with a better alternative.
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