Innovid Opt Out: Web, App, CTV, and Privacy Steps

Innovid opt out choices are not one universal deletion switch. The official Privacy Policy directs people to The Opt-Out of Targeted Advertising section of Innovid’s policy, with different controls for web, apps, CTV, measurement, and audience services. Cookie choices report status in the current browser; broader state-law or audience-service requests can require information to verify identity and jurisdiction. Use the route that matches the data and device involved, save the confirmation, and recheck the same environment before expanding the request.

Innovid opt out quick facts

Last checked August 26, 2026. Privacy centers, policy sections, request forms, and device controls can change. Start from the current provider policy rather than relying on an old form URL copied from a forum or an undated guide.

How to opt out of Innovid

1. Open Innovid’s current Privacy Policy and go to the Opt-Out of Targeted Advertising section.
2. Choose the control that matches the environment: desktop or mobile web, mobile application, connected television, InnovidXP measurement, or AudienceHub and AudienceHQ.
3. Apply the browser or device choice and save the resulting status. Repeat it on other browsers, devices, apps, or connected televisions that you use.
4. Use the website Cookie Preferences tool separately for non-essential cookies on Innovid’s corporate website. Enable Global Privacy Control where it applies to your browser.
5. For access, deletion, sale or sharing, or targeted-advertising rights beyond the immediate device control, use the provider form and complete identity or jurisdiction verification if requested.

Choose the correct request before sharing information

Decide whether you want to stop interest-based advertising, stop a sale or sharing use, access data, correct it, delete it, restrict processing, or appeal a denied request. These outcomes are not interchangeable. A cookie choice usually applies to one browser. A mobile control usually applies to one advertising identifier. A broader rights request may cover information that the provider can authenticate and match.

Use the smallest amount of information the official workflow needs. Verify the provider domain before entering an address, device identifier, screenshot, or identity document. If the page offers a confirmation number, verification email, deadline, or appeal route, keep it with the submission date. That record is more reliable than judging success from whether the number of advertisements changes.

Innovid’s policy has separate subsections for web, mobile apps, connected television, measurement, and audience services. A single browser cookie cannot reliably cover each environment. The article therefore treats the provider policy as a decision tree rather than presenting one universal button.

The policy says ads may continue after an opt-out, but they should be less related to the opted-out interest profile. It also says a web opt-out cookie is intended to last at least one year, although the browser may impose a shorter period. Clearing the cookie removes the stored evidence of that choice.

Innovid describes Global Privacy Control for residents of named U.S. states and says the choice applies to the current browser or device while the relevant cookies remain. State eligibility and legal outcomes can change, so the guide links the live policy and avoids legal-advice language.

Verification and expected processing behavior

Cookie choices report status in the current browser; broader state-law or audience-service requests can require information to verify identity and jurisdiction. Verification protects against an unauthorized person requesting access to or deletion of another person’s information. It also creates the most useful checkpoint for follow-up. If the message does not arrive, check the supplied address, spam folder, request status, and identifier before opening a duplicate ticket.

No single completion time applies to every request described here. Timing can depend on residence, request type, matching, publisher or client instructions, partner systems, security retention, and statutory deadlines. Use the date stated in the confirmation for your case. If no date appears, send a dated follow-up with the original ticket rather than submitting the same request repeatedly.

• Save the request type, date, provider domain, confirmation, and next check date.
• Record the browser, device, app, television, household, cookie, or identifier covered.
• Complete verification promptly and retain the provider response.
• Recheck the same environment first, then handle other environments separately.

What the opt-out changes and what it does not

The selected control limits targeted advertising or measurement for the stated browser, device, app, television, or service while generalized ads can continue. Advertising choices can reduce profiling or interest-based selection without stopping every advertisement, contextual placement, measurement event, security use, or required record. Deletion can also have permitted exceptions. Read the outcome narrowly and use the separate provider route when you need a different result.

Publishers, apps, device makers, browsers, advertisers, clients, and websites can maintain independent controls. A request to this provider does not automatically change those systems. When the policy points to browser, operating-system, publisher, industry, or connected-device settings, record each change as its own layer.

Why a preference can reappear or stop working

Many choices are cookie, browser, app, device, or television specific; deleting cookies, resetting advertising IDs, or changing devices can require another opt-out. Opt-out cookies are intentionally stored in the environment they cover, while mobile and connected-device choices can depend on an advertising identifier. Some privacy requests retain a limited suppression record so the provider remembers the choice. Removing that record is not always helpful because it can prevent the provider from recognizing the same identifier later.

Recheck after clearing browser data, reinstalling an app, resetting an operating system, replacing a phone, switching browsers, using a new connected television, or resetting an advertising identifier. If the provider receives new data from a client or supplier later, compare the new exposure with the scope of the old confirmation before deciding whether a new request is required.

Broader privacy rights and manual removal

This guide is a practical map of the provider’s published controls, not a legal opinion or a promise about a legal outcome. Rights depend on the person, location, relationship with the provider, and information involved. An access response can help identify which system or identifier matched. A deletion request should be read together with the provider’s verification, retention, processor, and service-effect explanations.

For a broader manual workflow, use the data broker opt-out list and the guide to removing yourself from data brokers. The opt-out guide hub groups related provider instructions.

Build a repeatable recheck routine

Manual requests work best with a small log. Keep the provider, official route, request type, identifier scope, submission date, verification state, confirmation, response, and next check date. This makes later reappearance easier to diagnose and prevents a browser-cookie choice from being mistaken for a device-wide or account-wide deletion.

You can also run a free data broker scan to identify other exposed records. Related reading: FreeWheel video advertising guide, Samba TV privacy-center guide, and VideoAmp privacy guide.

Frequently asked questions

Does the Innovid opt out delete all data?

No. The result depends on the selected control. Advertising, profiling, sale, or sharing choices can stop or limit a defined use without deleting every retained record. Choose the provider’s deletion route separately when that is your goal and review any verification, controller, security, or retention exception.

How do I know the Innovid request worked?

Keep the provider confirmation and recheck the same browser, device, app, account, or identifier first. A changed ad experience alone is weak proof because contextual ads can continue. A completed-request message, saved opt-out status, access response, or ticket resolution is stronger evidence.

Should I repeat the choice on another device?

Yes when the provider describes it as browser-specific, device-specific, app-specific, television-specific, household-specific, or identifier-specific. Do not assume a desktop cookie covers a phone, another browser profile, mobile advertising ID, connected television, or publisher account.

What should I do if the form or policy changes?

Return to the provider’s current privacy policy and follow its privacy-center, rights, or opt-out link. Compare the new route with your saved confirmation. If the form is unavailable, use the published privacy contact and state the request type and original ticket without sending more personal information than necessary.

Sources

Official Innovid Privacy Policy, checked August 26, 2026. Open official source.

Official Innovid Consumer Privacy page and service-specific opt-out sections, checked August 26, 2026.