Index Exchange Opt Out Guide: Browser, Mobile, and TV

To complete an Index Exchange opt out for personalized advertising, use the official rights page and its browser-specific choice from every browser profile you use. Index Exchange says the choice stores an opt-out cookie in that browser and that previously stored personal data is deleted or anonymized within 30 days. Mobile apps and connected televisions require device settings or a request tied to the relevant advertising identifier.

This advertising choice is separate from removing public profiles. Use a free exposure scan for visible records, then organize provider actions with the opt-out guide hub.

Index Exchange opt-out facts at a glance

Source basis: Index Exchange's official rights and choices page and User Privacy Rights Form were checked August 18, 2026. No cookie choice, device identifier, or personal request was submitted.

How to opt out of Index Exchange

Begin in a normal browsing window that can retain the opt-out cookie. A private window can discard it when the session closes. Strict blocking can also prevent the choice from being stored. Keep privacy protections enabled, but verify that the official page can confirm the signal before assuming it applied.

1. Open Index Exchange's rights and choices page in the browser profile you want to cover.
2. Follow the current web-browser opt-out route for personalized advertising.
3. Confirm the success state and save the browser profile and date in your privacy log.
4. Repeat the process for every browser, profile, and device because cookies are not shared.
5. Set mobile-app and connected-TV advertising choices in each device's settings.

Choose between opt-out, access, and deletion

Index Exchange offers related but different actions. The personalized-advertising choice stores a browser cookie and starts the stated deletion or anonymization process for previously stored browser data. The access option produces information about digital identifiers and cookie-syncing recipients. The deletion option confirms that browser-linked personal data will be deleted from its systems within 24 hours.

The user-rights form is also browser-specific. Submitting it once does not search every browser or device you own. If access or deletion matters across several profiles, repeat the request in each web browser. For mobile advertising IDs and connected-TV identifiers, follow the provider's email instructions instead of sending unrelated identity documents.

Cover mobile devices and connected televisions

Mobile operating systems expose advertising choices that apply to the device's advertising identifier. Connected televisions and streaming devices can provide comparable controls in their privacy or advertising settings. Names differ by platform, so use the instructions for the exact model and operating-system version rather than an old generic menu path.

For other exchange-level controls, see the Magnite opt-out guide and TripleLift opt-out guide. Each company has its own browser and device scope, so one exchange's success state does not cover another.

Verification and processing windows

Check the current browser state

Return to the same official route in the same browser profile. A visible success state is stronger evidence than a general reduction in personalized ads. Ads can remain because the choice limits personalization rather than blocking all advertising, and because other participants may deliver the ad.

Track the correct deadline

The official page gives two timing statements for different actions. It says a deletion request made with the user-rights form will delete the relevant browser data within 24 hours. It separately says previous personal data tied to a browser advertising opt-out is deleted or anonymized within 30 days. Record which action you completed before setting a follow-up date.

Protect the opt-out cookie

Clearing cookies removes the opt-out cookie. Some browsers or extensions can block it from being set or delete it automatically. Recheck after browser resets, cookie cleanup, profile migration, or device replacement. Global Privacy Control can provide an additional signal in supported U.S. contexts, but verify the browser's status rather than assuming every page receives it.

Build a repeatable monitoring routine

Create one record for each browser and device, then review it after planned resets. Combine that with the data broker opt-out list and a broader plan for removing personal information from the internet. This keeps pseudonymous advertising choices separate from public identity records while still tracking both.

Use a privacy log that distinguishes the browser advertising choice from access and deletion. For every browser, record the profile name, choice page, visible result, submission date, and next review trigger. For mobile or television requests, record the device type and only the identifier required by the official process. Store these records securely because advertising identifiers and request confirmations can still be sensitive.

If the browser preference appears to fail, verify cookie support before sending a duplicate formal request. Confirm that you are in the original profile, that the opt-out cookie still exists, and that privacy software did not remove it. Then revisit the official rights page. If the page shows the correct choice, investigate whether the advertisement came from another platform or a different device environment.

Schedule follow-ups based on the action you actually completed. A browser deletion form can use the stated 24-hour window, while the personalized-advertising choice uses the separate 30-day deletion or anonymization window for previous data. Mobile and television identifiers follow their own request path. Labeling the deadline prevents an early check from being mistaken for provider noncompliance.

Review the list after browser updates, device replacement, or a move to a new user profile. When no reset occurred and the official page still confirms the choice, leave the valid preference in place. Repetition is useful only for an uncovered environment or a lost signal. This reduces unnecessary submissions and keeps the evidence trail easy to audit.

Index Exchange opt-out FAQ

Does Index Exchange opt-out stop all ads?

No. The provider says the choice stops personalized advertising from using the covered data. Ads can continue and may be less relevant or more repetitive.

How long does Index Exchange deletion take?

The deletion form states within 24 hours for the browser-specific data it can identify. The advertising opt-out page gives up to 30 days for previous data to be deleted or anonymized.

Do I need a separate request for every browser?

Yes. Index Exchange says both its browser choice and user-rights form apply to the browser used to make the request. Repeat them across profiles where needed.

Can cookie clearing undo the preference?

Yes. The official instructions warn that blocking, clearing, deleting, or restricting cookies can remove the opt-out cookie. Repeat and verify the choice afterward.

Does the browser request cover mobile apps and TV?

No. Use the mobile or TV device's advertising settings. For access or deletion tied to a device advertising identifier, follow Index Exchange's current email instructions.